STORY / PROJECTS / Bocci Milan 2024

Bocci Milan 2024

Milan Apartment 14p Paola P 16516
Photographer: Paola Pansini

PERMANENT EXHIBITION NOW OPEN - BOOK YOUR APPOINTMENT HERE.

MilanApartment-16-Tree-FahimK_4149
Photographer: Fahim Kassam
Milan Apartment 76 Paola P 16861
Photographer: Paola Pansini
Milan Apartment Fahim K 4138 thumb2024

Our Milan apartment showroom continues to play a pivotal role in the developing relationship between our brand and the city. It enables us to play the role of host, offer long-term programming and provide visitors with an in-depth experience of our brand and its ecosystem.

The apartment showroom is situated in an early twentieth-century building in Zona Vincenzo Monti and acts as a European hub for our transnational community of people, ideas, and objects.

Milan Apartment 28 Paola P 16534
Photographer: Paola Pansini
Milan Apartment 21 Paola P 16578
Photographer: Paola Pansini
Milan Apartment 84 Paola P 16598
Photographer: Paola Pansini
Milan Apartment 118 Paola P 16803
Photographer: Paola Pansini
Milan Apartment 28 Paola P 16461
Photographer: Paola Pansini

BOCCI’S RELATIONSHIP WITH MILAN

Much of our success can be credited to Milan and its culture of deep respect and commitment to the evolution of aesthetic investigation. As a leading design and research lab headquartered in Vancouver, we continue to be inspired by Milan’s rich cultural offerings and its importance as the capital of the design world

“With our apartment, we want to make “us” a larger community. The experience of having run a museum-scale space in Berlin with exhibitions, dinners, and collaborations showed us that our ethos of a like-minded community could go far and extend well beyond what we assumed was possible. We want to welcome Milan in and open up to it simultaneously.” Omer Arbel, Co-Founder at Bocci

Milan Design Week has long stood as a pivotal moment in the year for us and we have enjoyed many years of successful activations during the period. In 2007, we made our Milan debut with a presentation of the now iconic 14 series, suspended over Via Tortona. Subsequent presentations have taken place at various locations throughout the city, including Spazio Rossana Orlandi, DimoreGallery, and Salone del Mobile.

“Bocci's first exhibition in Milan was on the side of Via Tortona, we hung one of our installations from a forklift over the sidewalk. So much has changed with us and with Milan… how we’ve grown together! It is nice to cement the relationship in our apartment.” Omer Arbel, Co-Founder at Bocci

Following Milan Design Week, the apartment showroom will be permanently open to the public by appointment, with ongoing programming, events and collaborations. Guests are invited to access the apartment via. Via Giuseppe Rovani, 20.

Milan Apartment 87 Paola P 16751
Photographer: Paola Pansini
Milan Apartment 76 Paola P 16876
Photographer: Paola Pansini
Milan Apartment 28 Paola P 16475
Photographer: Paola Pansini
Milan Apartment 16 Tree Fahim K 4186
Photographer: Fahim Kassam
Milan Apartment Fahim K 4138 thumb2023
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