Smiley by India Mahdavi for 22 System

Paris Fashion Week: 22 System, the patented suite of integrated electrical outlets and components by Omer Arbel, is proud to announce its first ever collaboration with Paris-based architect and designer India Mahdavi. Together, they introduce Smiley, a vibrant and joyful addition to the 22 System that redefines the role of electrical outlets in interior spaces.

At the heart of this collaboration is a bespoke colorway for the outlet face, featuring a fluorescent yellow hue that injects energy and playfulness into everyday connections. Smiley challenges the conventional notion of outlets as invisible fixtures, instead embracing a bold, expressive design that adds a subtle yet impactful vibration to any room.

For Matter and Shape, India Mahdavi took the concept even further, transforming her classic Oliver armchair into a multi-socket appliance adorned with vibrant beauty spots. This imaginative reinterpretation turns the 22 System booth into a joyful ‘pink state of mind,’ sprinkled with freckles and playful accents.

“Smiley is about celebrating the small details that bring joy to our daily lives,” said India Mahdavi. “By reimagining the electrical outlet as a design element, we invite people to see the beauty in the functional and the familiar.”

Omer Arbel, co-founder of Bocci and 22 System, added, “This collaboration with India Mahdavi exemplifies our commitment to partnering with like-minded creatives to bring new perspectives to the work of our studio.

Smiley will be available soon as part of Bocci’s 22System.com, offering architects, designers and homeowners a unique way to infuse spaces with color, energy, and personality.