WILLIAM FAN “EXCHANGE” Spring/Summer 2027 Collection

With EXCHANGE, the Spring/Summer 2027 collection, WILLIAM FAN opens Berlin Fashion Week at The Foundry, a project by Bocci, presenting a season that explores cultural exchange, global interconnectedness, and the emotional value of objects. Inspired by journeys through international marketplaces — from the souks of Marrakech and Tokyo's flea markets to Shanghai's antique streets and the vibrant markets of Hong Kong — the collection reflects on a universal human fascination: the desire to discover, collect, curate, and preserve. As in previous seasons, the collection is presented by a cast of personalities representing fields beyond fashion, spanning culture, media, and society. This season's cast includes Declan Chan, Wa22ermann, Yasmine M'Barek, and Adriano Sack, among others. 

The set design translates the collection's central themes into a spatial experience. The columns of The Foundry are wrapped in transparent stretch film and adorned with more than 800 objects sourced from FAN PLAZA, WILLIAM FAN's gift and souvenir store, which opened three years ago adjacent to the Berlin flagship store and serves as a kind of antechamber to the brand's universe. Featuring carefully curated finds, souvenirs, and unique objects from around the world, FAN PLAZA functions as a place of collecting and discovery. Within the installation, these objects become preserved memories, making visible the way stories, possessions, and personal traces are carried across time and place.